About Little Lady
A doll with big eyes and an infinite wardrobe, created to delight anyone who loves collecting, putting together looks and letting their imagination run wild.
Meet Little Lady
Our story
Hello, I'm Pauline, a designer, artist and vector art lover. Little Lady was born from an old passion: back when the internet was still new, browsing for inspiring images was my favorite pastime. That's when I found a collection of dolls customized in different ways, the Candy Dolls. I started saving every one I found and ended up with a huge collection. It was fun to see how each one had its own style and playful looks.
As a mother, my daughter didn't stay out of the fun: she learned early on to play with her own look, loved to dress up, use different accessories and paint her face. That's when, inspired by my daughter's life, the idea of creating our own doll was born: big eyes, simple and organic lines and, of course, countless accessories and different looks.
Over the years, I kept drawing her amazing and unusual wardrobe, saving the images in separate layers.
When the number of possible looks already exceeded 5,000 variations, I decided to turn it all into a game and offer both my daughter and all girls the opportunity to customize their own doll, the Little Lady. Today they play, send their creations to their parents, create their own avatar to use in profile pictures and even on school supplies.
Today it's already possible to customize Little Lady in more than 500 trillion different ways, and the number keeps growing with every new inspiration.
My inspiration doll
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Who created it
Pauline Becker Hellinger
UX/UI designer with 20 years of experience in digital and web presence — and the creator of Little Lady.
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